Traffice Building Presentation

A traffic building presentation was completed along with two other group members, Nicola Hayes and Sandar Saar. The objective of the presentation was to outline and analyse an established website and find ways in which we could encourage more traffic into it. The chosen website was BLACKWELL online book store.
Areas in which were covered:
*Basic Web page analysis
*SEO (Search Engine Optimisation)
*SEM (Search Engine Marketing)
*Social Media
*Online Partnerships -Link Building-Affiliate Marketing-Online Sponsorship
*Interactive Advertising
*Email Design
*Viral Marketing

Below is the completed slideshow

Blackwell

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First Presentation

My first presentation was on Website analysis whereby I had used the website Supre.com.au.
They are an Australian online fashion retailer in which also trade on the high street. Sadly, they are only available in Australia and New Zealand. This website was chosen as they had almost everything that a good website required to be successful. Below is the presentation:

Lauren cleave supre slideshow

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Included in the presentation, was all the new terminology and information I had required during the first couple weeks of the course. After presenting, some of my feedback included: ''Adding custom animation to all the arrows on the website analysis page oppose to just having them pop up the same time''. Another was ''The page layouts could have been improved''. A great achievement was coming in third place out of the class with 71 per cent.

A little about me

I am a student currently studying Business and Advertising Management in Buckinghamshire New University. The reason as to why this degree was chosen, was due to the fact I wanted to combine my creative side as well as my innovative side. Doing Digital Communications is a great module as it allows me to do just that. It requires a lot of presenting skills and computer based knowledge. Powerpoint is an essential tool in which I use when creating presentations.